Alicia Wainhouse is a digital marketer for premium food, drink & leisure brands - working with clients globally
Alicia Wainhouse is a digital marketer for premium food, drink & leisure brands - working with clients globally
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Captivating, Influencing & Selling The Experience
Here’s the secret behind the businesses that compete for attention and rise to the top: they’re not selling features – they’re selling experiences.
Most businesses in the F&D and leisure industry lead with marketing the high-quality of their products and services, but at the premium and luxury level – those things are expected and make you indistinguishable.
At Alicia Wainhouse Marketing, I position my clients as sought after brands by using storytelling techniques that shape what my clients represent and how it makes their customers feel through refined strategies that translate attention into revenue-generating systems.
I'm Known For Developing & Implementing Systems That Translate Attention Into Revenue
Increasing Bookings for an Exclusive Sports Club
A sports club was struggling to justify a £500K investment in a new facility due to low bookings. After working together, I built a high converting website, changed the messaging and funnelled traffic to the website through ads. Within a year, bookings had quadrupled and the sports club are now planning to build another facility.
Creating New Sales Records for an Online F&D Shop
A café and online shop wanted to boost their revenue over their quiet period at Christmas. After re-designing their website with a clearer checkout flow, optimising product listings and running email campaign sequences, that November, I set a new record breaking sales month for the business.
Giving A Founder Their Time Back With A Custom CRM
One of my F&D clients was caught in a cycle of manually chasing leads for their business and struggling to get clients to pay the premium price for their product. After working together, I built a CRM with automatic, personalised messaging, shared stockist success stories on social media and re-positioned the brand as an expert in its industry. After six months, new leads get in touch to stock my clients products and closing feels easy.
The Best Marketing Systems Are The Ones That Tap Into Emotions
When clients approach me, they often arrive in a state where their business is successful but they want to take growth to the next level, command higher pricing and spend less time chasing new business.
I transform the way those businesses are perceived and marketed, using storytelling to communicate what makes them worth choosing and positioning them as the go-to choice for desirable clientele.
After working together to build systems around that positioning and connecting their website and marketing channels to achieve their commercial objectives, my clients have confidence that their marketing is no longer dependent on chasing the next opportunity.
They have a system working consistently in the background to attract the right people, strengthen their reputation and generate revenue — giving them more freedom to focus on the things that matter more.
Are You Ready To Take Your Business To The Next Level?
Consumers that buy into premium products and services don’t make purchasing decisions like everyone else does. If you’re serious about attracting them, you need a strategy that reflects their level of thinking.
If you’re a F&D or leisure business looking to grow your business through marketing, let’s schedule a call.
Author & Creator Of The Restaurant Marketing Blueprint
The restaurant marketing blueprint shows you how to attract and retain customers by leveraging marketing channels.
In each of the eight steps, I reveal real-life instances where these tactics have been successful, mistakes your restaurant could be making right now that’s costing you money and exactly how to engage prospects from the first interaction to long after their first visit.
