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Privacy Policy

Last updated: 22nd January 2026

1. Who I Am

Data Controller: Alicia Wainhouse
Business name: Alicia Wainhouse – Freelance Digital Marketing Services
Email: alicia@aliciawainhouse.com
Website: www.aliciawainhouse.com

I am responsible for deciding how your personal data is processed.

2. What Personal Data I Collect

a) Information You Provide

When you fill in forms, subscribe to my newsletter, or contact me, I may collect:

  • Name
  • Email address
  • Business name
  • Phone number (if provided)
  • Message content
  • Marketing preferences

When you become a client, I may also collect:

  • Billing details
  • Project-related business information

b) Automatically Collected Data

When you browse my Site, I may collect:

  • IP address (anonymised where possible)
  • Browser type and version
  • Pages visited and time spent
  • Device type and operating system
  • Referral source

This is collected through cookies and similar technologies.

3. How I Use Your Personal Data

Your data may be used to:

  • Respond to enquiries
  • Provide marketing services
  • Send newsletters and marketing communications (with consent)
  • Improve website performance and user experience
  • Measure marketing effectiveness
  • Meet legal, tax, and accounting obligations

4. Lawful Bases for Processing (UK GDPR)

I process your personal data under the following lawful bases:

  • Consent – when you sign up to newsletters or accept cookies
  • Contract – when providing services to clients
  • Legitimate interests – improving services and website performance
  • Legal obligation – for tax and record-keeping requirements

You can withdraw consent at any time (see Section 9).

5. Email Marketing

If you subscribe to my newsletter:

  • You will only receive emails if you have actively opted in
  • You can unsubscribe at any time using the link in every email
  • Your data will not be sold or shared for third-party marketing

Email services may be provided through a third-party platform which processes data on my behalf in compliance with UK GDPR.

6. Cookies and Tracking Technologies

This Site uses cookies and similar technologies to:

  • Analyse traffic and behaviour (Google Analytics)
  • Deliver advertising and retargeting (Meta Pixel)
  • Remember preferences

You can manage cookie preferences via the cookie banner or your browser settings.

Google Analytics

Google Analytics collects anonymised usage data to help me understand how visitors use the Site. Data may be transferred outside the UK but is protected using approved safeguards such as Standard Contractual Clauses.

Meta (Facebook/Instagram) Pixel

Meta Pixel allows me to:

  • Measure advertising performance
  • Show relevant ads to users who have visited the Site

This may involve Meta collecting or receiving information from the Site via cookies.

You can manage ad preferences via your Facebook and Instagram settings.

7. CRM and Client Data

Client and lead data may be stored in a secure Customer Relationship Management (CRM) system used to:

  • Manage enquiries
  • Deliver services
  • Maintain client records

Access is restricted and data is only used for business purposes.

8. Data Sharing

I may share personal data only with trusted third-party service providers, including:

  • Website hosting providers
  • Analytics services
  • Email marketing platforms
  • CRM providers
  • Accounting or legal professionals (where required)

These providers are only permitted to process your data to perform services for me and must comply with data protection laws.

I do not sell your personal data.

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Withdraw consent at any time
  • Restrict or object to processing
  • Request data portability

To exercise your rights, contact me using the details in Section 1.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

10. How Long I Keep Your Data

I retain personal data only as long as necessary:

  • Enquiry data: up to 12 months
  • Newsletter data: until you unsubscribe
  • Client records: as required for legal and tax obligations

11. How I Protect Your Data

I use appropriate security measures including:

  • Secure hosting
  • SSL encryption
  • Password-protected systems
  • Limited access to personal data

However, no online system can be guaranteed to be completely secure.

12. External Links

This Site may contain links to external websites. I am not responsible for the privacy practices or content of those websites.

13. Changes to This Policy

This policy may be updated from time to time. The latest version will always be available on this page with an updated date.

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